Augmented/Virtual Reality


Augmented/Virtual Reality

With hardware costs lowering, processing power increasing, and high-profile players such as Google and Facebook entering the game, virtual reality’s day may have finally come. And the more widespread acceptance of augmented reality apps in smartphones may make such technologies an easier sell moving forward.

 

The recently announced Microsoft Mesh and its competitors hope to capitalize on our new remote-work era. The concept combines these “mixed-reality” technologies to create virtual shared spaces that business teams can use to hold meetings or work on projects.

 

And Peter Diamandis, chairman and CEO of the XPRIZE Foundation, imagines this technology can revolutionize the customer experience in retail. Customers could, for example, try clothes on a virtual avatar or sit in their amphitheatre seats before making a purchase.

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